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In today’s digital-first world, your online presence starts with your Google My Business (GMB) listing. For healthcare providers, clinics, and hospitals, it’s often the first interaction a potential patient has with your brand. A well-optimized GMB profile not only improves local SEO—it builds trust and drives patient appointments.
If you want to stand out in local search and Google Maps, here’s how to create a Google My Business listing that truly gets noticed.
Google My Business for healthcare is more than a digital directory. It’s your clinic’s storefront in search results, showing vital information like:
Hours of operation
Services offered
Patient reviews
Location & directions
Booking options
It directly impacts your visibility when someone searches for terms like “dentist near me” or “pediatrician in [city].”
Start by visiting google.com/business and either claim an existing listing or create a new one. Choose the most accurate business category (e.g., “Family Practice Physician” or “Orthopedic Clinic”).
Tip: Use your exact business name as it appears on your signage and website.
Google prioritizes listings with complete information. Be sure to include:
Phone number
Website URL
Business hours (including holidays)
Services and departments
Accepted insurance (optional but helpful)
Keep your information consistent across all directories and your website.
Photos make your listing 2x more likely to generate interest. Upload:
Exterior and interior shots of your clinic
Photos of your staff and providers
Images of waiting rooms, facilities, and equipment
Before-and-after results (if applicable and HIPAA-compliant)
Pro tip: Use JPGs under 100KB and add alt-text with your city + specialty.
The GMB “Business Description” is a great spot for local SEO. Mention:
Your specialty (e.g., cardiology, dental, pediatrics)
Location and neighborhood
Services you offer
Example: “Sunrise Pediatrics is a child-focused clinic in Austin, TX offering well-child visits, immunizations, and urgent care.”
This helps Google understand when to show your listing in search results.
Positive reviews improve visibility and trust. Ask happy patients to leave a review and always respond professionally—especially to negative feedback.
Tip: Include a review request link in post-visit emails or SMS messages.
Treat your GMB profile like a mini social media feed. Use the “Posts” feature to share:
Health tips
Clinic updates
New services or promotions
Community involvement
This keeps your profile active and signals relevance to Google.
Add integrations for appointment booking (via tools like Zocdoc or your EHR) to make it easy for patients to take the next step. You can also enable the messaging feature for direct inquiries (if you have staff to manage it).
Your Google My Business profile is a powerful, free marketing tool for local patient acquisition. With the right setup and ongoing optimization, you’ll not only rank higher in local search—but convert more searchers into actual patients.
If you need help managing your GMB and local SEO, consider partnering with a digital marketing agency that specializes in Google My Business for healthcare.
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